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Conceptualized by EL AL CEO, Elyezer Shkedy, who spoke at the launch atYeshivaUniversity inNew York last week, the project, will roll out this fall inNew York,Los Angeles andToronto. The aim is to use
EL AL personnel, who are widely respected and trusted, to offer an authentic and comprehensive view ofIsraeland present its valuable contributions to the world. Participating airline employees are currently taking part in a three-month training course and will soon begin, on a voluntary basis during their downtime abroad, to give talks and host meetings at Jewish Community Centers, federations and university campuses.
The project will be apolitical, explained organizers. “We’re going to be presenting the Israel we know and love – a diverse and open society with a thriving democracy, an exceptional culture of warmth and innovation, and one of the world’s most robust economies”, said Alon Futterman, the Jewish Agency’s shlichut (emissary) development director, and director of the EL AL Ambassadors program. “This project is so unique because of the people-to-people aspect. We believe we need to use our most engaging, interesting and worldly people to share the incredible story of modernIsraeland, once again, connect with Jews around the world. We need to empower Diaspora Jews as our advocates at the grassroots level, and who better to inspire them thanIsrael’s top pilots and EL AL?”
Programs are offered free of charge. To schedule a program, please contact the Consulate General of Israel in New Yorkvia the following link: http://www.israelfm.org/index.php/en/speakers-bureau/speaker-request-form or contact Alon Futterman at the Jewish Agency: alonfu@jafi.org.
About the Jewish agency for Israel
Established in 1929, the Jewish Agency was instrumental in the founding of the State of Israel and now works to ensure the future of a connected, committed, global Jewish People with a strong Israelat its center. The Jewish Agency addresses the most pressing issues in Jewish life by working to Inspire Jews throughout the world to Connect with their people, heritage and land, and Empower them to build a thriving Jewish future and strong Israel. The Jewish Agency pursues this goal by bringing young Jews to Israelfor life-changing experiences and involving them in social activism in Israel and abroad. More information can be obtained at www.jafi.org.
About Stand With Us
Stand With Us was founded in2001 inresponse to the misinformation that often surrounds the Middle East conflict, and the inappropriate often anti-Semitic language used aboutIsraeland/or the Jewish people worldwide. Stand With Us has offices and chapters inLos Angeles,New York,Denver,Michigan,Chicago,Seattle,OrangeCounty,San Francisco,Santa Cruz, theUK,Australia, andIsrael.
About EL AL
EL AL Israel Airlines,Israel’s national airline, established in 1948, offers more non-stop flights than any other airline to/fromIsrael. EL AL flies to 36 destinations fromIsraeland serves hundreds of other destinations throughout the world via partnerships with many other carriers. EL AL embodiesIsrael’s values of innovation and caring and is known for its genuine Israeli hospitality.
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